To sell printed gift cards on your Shopify online store, create a separate, normal Shopify product for them. Wrapped doesn't do anything automatically when that product sells: after each order, you issue the gift card in Wrapped using the code printed on the card you're sending, then post it. Your Wrapped Digital Gift Card product keeps handling emailed gift cards.
Wrapped doesn't print cards. See Ordering printed gift cards and Generate gift card codes for a printer.
Create the physical gift card product
- In your Shopify admin, go to Products and select Add product.
- Add a title (for example "Physical gift card"), a description and images.
- Add a variant for each value you sell. The price is what the customer pays and the value you'll load onto the card.
- Leave it set as a physical product that needs shipping.
- Optional: if you want buyers to include a message for the recipient, make sure your checkout lets customers add an order note.
- Set the product to Active, check it's available on your Online Store, and place a test order.
Don't use the Wrapped Digital Gift Card product for physical cards, don't set this product's Shopify gift card product ID in Wrapped, and don't give its variants the SKU wrapped_giftcard. Any of those makes Wrapped create and email a new digital gift card with a different code for each one sold.
Don't make it one of Shopify's own gift card products either; Shopify would create a separate gift card code of its own.
Fulfil an order
- Take a printed card from your stock and note its code.
- In Wrapped, go to Gift cards › All gift cards and select Issue gift card.
- In Code (required), replace the suggested code with the code printed on the card.
- Enter the Value from the order and choose a Reason (for example Purchased).
- Leave Email empty if you don't want Wrapped to email the customer, or enter it if you do.
- In Private notes, add the Shopify order number so you can find it later.
- Select Issue gift card. Wrapped creates the card in Shopify and your other sales channels with that code.
- Fulfil the order in Shopify and post the card.
The card works as soon as Wrapped has created it in your sales channels, usually within a few minutes. See Issue a gift card from the dashboard.
Printed codes must meet every connected channel's code rules. For Shopify, that's 8 to 20 letters and numbers. See Gift card code format and each platform's rules.
Selling physical cards in store with Shopify POS
At the register, physical cards are sold with a Shopify gift card product and activated in Wrapped afterwards. That's a different setup; see Selling and redeeming gift cards in Shopify POS.
Common questions
Can Wrapped load the value onto the card automatically when the order is paid?
No. Wrapped can't tell which printed card you'll send, so you issue each one in Wrapped when you pack the order.
How does this appear in Shopify's reports?
As a normal product sale, the same as the Digital Gift Card product. Wrapped's reports track the card's balance once you've issued it. See The Liability report.
Can I sell physical gift cards on the Wrapped web store instead?
Yes. The web store can take orders for physical cards and track shipping. See Sell physical gift cards on your web store.
I already have printed cards from before Wrapped. Do they still work?
Yes, if you import their codes. See Keep using the physical gift cards you already have.