Web store

Create your Wrapped web store

Set up Wrapped's own online store to sell gift cards, vouchers and experiences - connect Stripe, choose your settings, add products and switch the store on. Included on every plan at no extra cost.

Getting paid: Stripe, payouts and fees

How money from web store sales reaches you. Customers pay into your own Stripe account, Wrapped takes no commission, Stripe pays out on your Stripe schedule, and you can add your own surcharge or service fee at checkout.

Create gift card products for your web store

Create and manage the gift cards customers buy on your web store - prices and gift card values, custom amounts, pictures customers choose from, terms, delivery options, quantity limits, draft previews and the order products appear in.

Sell vouchers and experiences

Sell single-use vouchers for experiences, events, classes or offers on your web store - options such as dates or sessions, a limited number of tickets per option, optional value, samples, and how vouchers differ from gift cards.

Issue a complimentary voucher

Give a customer a free voucher from one of your web store voucher products - for guest compensation, a goodwill gesture or a donation - with a reason, expiry, notes and your own code if it's a printed voucher.

Redeeming vouchers

How staff redeem a web store voucher - in the dashboard, the Wrapped Redeem app or the Lightspeed K-Series, L-Series and R-Series web extensions - why vouchers are redeemed once and in full, and how to undo a redemption.

Discount coupons for your web store

Create discount codes customers enter at your web store checkout - percentage or amount off, limited to certain products, with a minimum number of items or order value - and what a discount does to the gift card's value.

Add a promotional banner to your web store

Show a message across the top of your web store - a sale, a bonus offer or a delivery cut-off - with your own colours, an optional link, and the choice to let customers close it.

Sell physical gift cards on your web store

Let web store customers choose to have a physical gift card posted, set shipping options and prices, and fulfil orders by assigning a card code and marking it as shipped. Wrapped doesn't print or post cards for you.

Web store orders: finding, shipping and refunding

Find and read web store orders, approve orders that are waiting for you, fulfil posted cards, export orders to CSV, and refund an order in Stripe then void or adjust the gift card in Wrapped.

Share, link to or embed your web store

Find and change your web store's address, link to the store or a single product from your website, embed the store on your own site with the embed code, and track visits and sales with Google Analytics, Meta or TikTok.

Web store emails

The emails and PDFs customers get when they buy from your web store, where to edit them (Branding › Emails, or Web store › Emails on classic branding), product-specific versions, the order emails you receive, and why an email might not send.

Translate your web store

Show your web store in Spanish, French, German, Italian, Portuguese or Dutch instead of English, and change any of the store's built-in text - buttons, checkout, gift form, balance checker and error messages.