Wrapped has three published plans (Basic, Pro and Plus) and a custom Enterprise plan. Each plan is a fixed subscription that includes a set number of new gift card activations. Gift cards beyond that number are charged per card. Published prices are in US dollars. Every plan starts with a 14-day free trial, and paying annually saves 20%.
The plans at a glance
| Basic | Pro | Plus | Enterprise | |
|---|---|---|---|---|
| Monthly billing | $49 USD a month | $99 USD a month | $199 USD a month | Custom quote |
| Annual billing | $39 a month, billed as $468 a year | $79 a month, billed as $948 a year | $159 a month, billed as $1,908 a year | Custom quote |
| Gift cards included (monthly billing) | 50 a month | 200 a month | 500 a month | Custom |
| Gift cards included (annual billing) | 600 a year | 2,400 a year | 6,000 a year | Custom |
| Each extra gift card | $0.50 | $0.40 | $0.20 | Custom |
| Sites | Up to 3 | Up to 7 | Up to 12 | Unlimited |
On the Plan and billing page, the Basic plan is shown as Base (and the annual version as Base (annual)). It's the same plan at the same price.
Prices can change. The current figures are always on wrappedgiftcards.com/pricing.
What each plan includes
- Basic: gift cards for up to 3 sites, with unlimited sales channels, custom branding and emails, analytics and liability reporting, a free self-managed import of your existing gift cards, and email and chat support.
- Pro: everything in Basic for up to 7 sites, plus the Wrapped API, integrations such as Klaviyo, marketing automations and marketing campaigns.
- Plus: everything in Pro for up to 12 sites, plus premium onboarding, priority support and a dedicated account manager.
- Enterprise: custom pricing for larger brands, with unlimited sites, features and gift cards, premium onboarding, priority support and a dedicated account manager. Contact the Wrapped team for a quote.
Every plan includes the Wrapped web store, Apple Wallet and Google Wallet passes, and all of Wrapped's sales channel integrations. For a full comparison, see Which features are included on each plan.
How your bill is made up
Your bill has two parts:
- The subscription fee for your plan, charged in advance: a month at a time on monthly billing, a year at a time on annual billing.
- Extra gift cards (overage). If you activate more gift cards in a billing period than your plan includes, each extra card is charged at your plan's rate. On monthly plans this appears on the next month's bill. See Overage charges for extra gift cards.
New gift card activations count toward the allowance. Voided cards and bonus credit added to an existing card don't. The full list is in How the monthly gift card allowance works.
Example: 300 new gift cards in a month
If you activate 300 gift cards in a monthly billing period:
| Plan | Subscription | Extra cards | Total for the month |
|---|---|---|---|
| Basic | $49 | 250 × $0.50 = $125 | $174 |
| Pro | $99 | 100 × $0.40 = $40 | $139 |
| Plus | $199 | None (500 included) | $199 |
At this volume Pro costs less than Basic. When you regularly sell more gift cards than your plan includes, the next plan up is often cheaper overall.
Monthly or annual billing
- Monthly plans are charged one month in advance. Your gift card allowance resets at the start of each monthly billing period.
- Annual plans are charged one year in advance and cost 20% less. The allowance covers the whole year (for example, 2,400 gift cards on Pro), so a busy month such as December draws on the year's total rather than a single month's.
- Unused allowance doesn't carry over to the next month or year.
Your billing period starts on the date your subscription started, not on the first of the calendar month. You can see it under Billing period on Settings › Plan and billing.
What a "site" is
A site is a single business location or brand. Basic covers up to 3 sites, Pro up to 7, Plus up to 12, and Enterprise is unlimited. The Plan and billing page describes this as "Up to 3 locations" (and so on).
A site isn't the same as a sales channel. Every plan includes unlimited sales channels, so you can connect your online store and your POS on any plan.
The pricing page lists additional sites beyond your plan's limit at $20 USD a month each. If you need more sites than your plan includes, contact the Wrapped team.
Other costs
- Premium onboarding: $300 USD one-time. It covers migration management, full setup assistance and dedicated support during your launch. It's included on Plus.
- Printed gift cards: Wrapped doesn't print cards, so printing is paid to your printer. See Ordering printed gift cards.
- Web store payments: customers pay through your own Stripe account. See Getting paid: Stripe, payouts and fees.
Currency and payment methods
- Published prices are in USD.
- If your Wrapped account uses New Zealand dollars, your subscription may be billed in NZD. The currency you're billed in is shown on your invoices and in the Charges table on Plan and billing.
- Subscriptions are paid by card through Stripe. Enterprise customers can arrange invoicing.
- Some accounts that were set up by installing Wrapped from the Shopify App Store are billed on their Shopify bill instead. See Billing, invoices and failed payments.
Where to see your plan
Go to Settings › Plan and billing (open it). Only the account owner sees this tile. The page shows your plan, how you're billed, your current billing period and the charges on your next invoice, and lets you switch plans.
Common questions
Is there a free plan?
No. Wrapped has a 14-day free trial, then a paid plan. You enter your card details when you start the trial, and you aren't charged until it ends. See The free trial.
Do I pay per sales channel or per location?
Not per sales channel: every plan includes unlimited sales channels. Plans include a number of sites (business locations or brands), and the monthly fee covers all of them.
Are prices in USD?
Yes. Published prices are in US dollars. Accounts that use New Zealand dollars may be billed in NZD.
Is there a long-term contract?
No. You can change plans or cancel at any time. See Upgrading or downgrading your plan and Cancelling Wrapped.
Which plan should I choose?
Estimate how many new gift cards you activate in a typical month and in your busiest month. Then compare each plan's fee plus any extra cards, as in the example above. If you need marketing automations, campaigns or the Wrapped API, you need Pro or higher.