The gift to a friend page lets a customer who has a gift card send it on to someone else. They choose a design, add a message (and a video message, if you turn that on), and send it now or schedule it for later. The recipient gets the Gift card sent as a gift email with the same card. Customers reach the page from the Send it to a friend link in their gift card email.
How customers use it
- The customer opens their gift card email and selects Send it to a friend (the
{{gift_to_friend_url}}link). - On the page, they:
- choose a design, if you offer more than one (see Gift card designs)
- enter their own name, their friend's name and their friend's email address (one address only)
- write a message, which starts with your default gift message
- optionally record or upload a video message, if video messages are on
- choose to send now, or send later at a date, time and time zone they pick
- They see a preview of the email their friend will get, and send it.
What happens to the gift card
- It's the same gift card. The code and balance don't change, and no new card is created.
- The friend becomes the recipient. The card's recipient name and email change to the friend's, and the original recipient's email is kept as the sender.
- The friend gets the gift email (Gift card sent as a gift, or the web store or voucher version for those cards) with the chosen design, the message and the video, straight away or at the scheduled time.
- A scheduled send shows on the card. In the dashboard the card shows "This gift card hasn't been sent yet. It's scheduled to send on…" with Reschedule.
The gift email is sent once for each card. If the customer uses the page again after the gift email has already gone, the card's details are updated but another gift email isn't sent automatically. To send it again, open the card and use Send email › Send gifted email. See Edit recipient details and resend a gift card email.
The gift email isn't sent if the card is no longer active, has expired, or has email notifications turned off, or if the Gift card sent as a gift email is turned off on Branding › Emails.
Change the page's wording
- Go to Branding › Designs (open).
- Under Customer pages, select Gift to a friend.
- Edit the text. Every text field is required.
- Select Save. You see "Gift to a friend page saved." The preview on the right shows your saved page with a sample gift card; switch between Web and Phone, or select Open full preview.
| Section | Fields |
|---|---|
| Page header | Page title ({{companyName}} becomes your business name; your brand's header image shows in its place when you have one) and Gift amount heading ({{amount}} becomes the card's balance). |
| Designs | Designs heading, shown above the designs when there's more than one to choose from. Manage designs opens Branding › Designs. |
| Form labels | Section heading, From name, Friend's name, Friend's email, Message. |
| Sending options | Send now option, Send later option, Send date and time, Time zone, Send button. |
| Video messages | The Video messages switch, and the Record video button, Record again button, Upload video button and Recording window title labels. |
| Email preview | Email preview heading, shown above the preview of the email the friend receives. |
| Add to cart | Add to cart button, on the gift form that adds a gift card to a shopper's cart. |
| Default gift message | The message filled in when the card doesn't already have one. The customer can change it. |
| Footer | Show Powered by Wrapped. |
If your account isn't on a paid plan yet, the editor shows "You can't save changes to this page on the Free plan." Choose a plan to change the wording. See Plans and pricing.
Video messages
Video messages are off by default. When on, customers can record a video in the browser or upload one, up to 60 seconds long. The recipient's email shows a thumbnail that plays the video when clicked.
Turn it on or off with the Video messages switch in the editor. The switch saves straight away; you don't need to select Save.
Colours, font and header image
The page takes its colours, font and header image from Branding › Brand. If it was styled in the classic editor, the editor shows that the page uses its own colours or its own header image. Select Use my brand to switch it back to your brand.
To change the email the friend receives, edit Gift card sent as a gift on Branding › Emails. See Customize your gift card emails.
Classic branding
On the classic branding, open Branding › Designs and select Customize on the gift to a friend page. The classic settings have tabs for card images (designs), branding (header image, colours and font), translation (the page's wording) and video settings.
Common questions
Can the customer change the amount?
No. The whole card is sent, with its current balance.
Can the customer send to more than one person?
No. The page takes one email address. A gift card has one recipient.
What time zone does "send later" use?
The one the customer chooses on the page. It starts as their device's time zone.
Where is the video stored?
Wrapped stores it and links to it from the email. Anyone with the link can play it.
How do Shopify customers send a card as a gift at checkout?
That's a separate "Send to a friend" option on your Shopify gift card product. See Add a "Send to a friend" option to your Shopify gift card product.
The friend didn't get the email.
Check the card's email activity in the dashboard. See A customer didn't receive their gift card email.