Branding, emails & wallet passes

Branding: how your brand reaches every gift card

Where your logo, colours and wording show up on gift card emails, PDFs, wallet passes, the check balance page and the gift to a friend page, how the new branding differs from the classic branding, and where to change each piece.

Set up your brand

How to fill in Branding › Brand (business name, logo, icon, header image, colours, font, footer and social links), what each setting changes on emails, PDFs, wallet passes and customer pages, image sizes, and how to copy your brand to the web store.

Customize your gift card emails

How to edit the words, subject line and blocks of each gift card, voucher and web store email on Branding › Emails, turn individual emails on or off, send a test, give a web store product its own version, and set reminder schedules.

Email merge tags

Every merge tag (such as {{code}}, {{balance}} and {{view_balance_url}}) you can use in gift card email subjects, bodies and PDFs, what each is replaced with, what happens to a misspelled tag, and how the unsubscribe link works.

Send gift card emails from your own domain

How to send gift card emails from your own address (like hello@yourshop.com) instead of no-reply@wrappedgiftcards.com, using the three-step setup on the Sending email page, including the verification code, the three CNAME DNS records, how long records take, and what changes for replies and deliverability.

Apple Wallet and Google Wallet passes

How customers add a gift card to Apple Wallet or Google Wallet, how to design the pass on Branding › Wallet pass (brand matching, colours, logo and strip sizes, labels, barcode type, lock-screen locations), and how passes update when the balance changes.

Gift card designs

How to add, upload, rename, hide, delete and choose the default gift card design on Branding › Designs, the ready-made occasion library, image size and file rules, and where designs appear (gift to a friend page, gift emails and the Shopify gifting widget).

The check balance page

What customers see on Wrapped's check balance page, how to change its wording and match it to your brand, how to link to it or embed it on your website (including Shopify), and what happens when a code isn't found.

The gift to a friend page

How customers send a gift card they've received on to someone else, with a design, message, optional video message and a scheduled send time, what changes on the card when they do, and how to edit the page's wording and turn video messages on.

Barcode type on emails and wallet passes

Which barcode appears on gift card emails, PDFs and Apple and Google Wallet passes, how to choose QR, PDF417, Aztec or Code 128 for wallet passes, why emails on the new branding always use a QR code, and how the classic email editor sets a barcode type.

The printable gift card PDF

How the printable gift card and voucher PDF works - it's a link in the email, not an attachment, created when it's opened so it always shows the current design and balance - which PDF each card uses, how to edit it, and how to download one from the dashboard.