Segment integration

Wrapped doesn't currently have a Segment integration. How to get Wrapped gift card events into Segment or another customer data platform with Zapier or the Wrapped API's webhooks.

Updated September 19, 2026

No, Wrapped doesn't currently offer a Segment integration, and there's no Segment option at Settings › Integrations and API keys. You can still send Wrapped gift card events to Segment, or another customer data platform, with Zapier or with webhooks from the Wrapped API.

Option 1: Zapier (no code)

Use a Wrapped trigger in Zapier and an action that sends the data to Segment or to the tool you use. Wrapped sends Zapier an event when a gift card is issued or its balance changes, and when a card is gifted, reminded, voided or expires. Each event includes the card's code, balance, currency, status, recipient and buyer details. See Zapier integration.

Option 2: Webhooks from the Wrapped API (for developers)

A developer can register a webhook with the Wrapped API. Wrapped posts a JSON payload to your server for each gift card event, signed so you can check it came from Wrapped, and your code can forward it to Segment as a track event. See The Wrapped API.

Both options need the Pro plan or above.

Common questions

Can I get historic gift card data into my analytics tools?

Events only cover changes from when you set them up. For history, export reports to CSV, or have a developer page through your gift cards with the Wrapped API. See Export a report to CSV.

Does sending events use my gift card allowance?

No. Only creating gift cards counts toward your allowance.

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