Marketing

Marketing automations

How automations issue a bonus gift card or bonus credit on their own when a customer pays for an order, buys a gift card, or your systems send an event - with every trigger, reward, expiry, limit and email option, which sales channels they work on, plan requirements, and what happens after a downgrade.

Bonus gift card or bonus credit? Choosing an automation reward

The differences between a bonus gift card and bonus credit in a Wrapped automation - who receives it, whether a customer email is needed, expiry, allowance, reporting and what happens on a void - and how to choose.

Holiday promotion recipes: buy a gift card, get a bonus

Step-by-step automation setups with the exact editor choices for common promotions - buy a $100+ gift card and get a $20 bonus card for the holidays, $100 card worth $120, spend $500 get $50, every $100 spent earns $10, and golf club pro shop and clubhouse examples.

Why didn't my automation give a bonus?

A checklist for when a marketing automation didn't issue a bonus gift card or bonus credit - status, dates, plan, thresholds and discounts, missing customer email, unpaid orders, sales channel and product filters, usage limits, expiry - plus how to give a missed bonus by hand.

Gift card marketing campaigns

How to send promotional gift cards to a list of customers with a campaign - prepare a CSV batch with each customer's email and amount, mark it promotional, create the campaign, design the email, and send now or schedule it - plus what counts toward your allowance and how to track results.

Giveaways

Create a giveaway - a branded landing page where customers enter their name and email to claim a free gift card - share its link or QR code, set claim limits, dates, expiry, marketing opt-in and terms, see respondents, and understand allowance and plan rules.

Prize accounts

How prize accounts work for Lightspeed Retail R-Series - members contribute money to a competition's prize pool at the register, and you pay winners their prize money as Wrapped gift cards - including Lightspeed setup, contributing and distributing at the POS or in the dashboard, voids, and archiving.